In Search Of (ISO) was created as a way to express creativity through streetwear. The idea behind the founders of the brand was to use intricate concepts to give an art like feel for the clothing. Each piece is meant to be left up to interpretation by the consumer as to make an impact on their thinking just as art does.
With every release we give 100% attention to detail to the final product, ensuring that it can be fully enjoyed by the wearers. Our concepts are complex, images are original, and clothing is customized to the exact way we want it to look and feel. We look forward to providing an experience like no other when shopping with ISO.